MarkeTrac Minute · Gerry Liguori · Market Commentary
We are seeing something in the South Florida luxury market right now that I have not seen in twenty years — two opposing trends running simultaneously, in the same neighborhoods, across the same price tiers.
Properties priced accurately to today’s market are transacting. Not quickly in the cliché sense — but with the seriousness, the qualified showings, and the multiple-offer dynamics that defined the strongest moments of every cycle since 1993. Buyers above $1 Million are present, financed, and decisive. They are not waiting for a correction. They are positioning into the residences they want before competition tightens further.
At the same time, properties priced beyond what the data supports are sitting. Days on market are stretching, showings are thinning, and the eventual Price Improvement is steeper than it would have been had the residence been positioned correctly at launch. The gap between the two outcomes — disciplined pricing versus aspirational pricing — has rarely been wider.
The lesson, for both sides of the table, is the same one Premier Estate Properties has reinforced through every market cycle we have navigated since 1993: pricing is not a sentiment exercise. It is a strategic decision made against the most current, most granular data available. Our Estate Agents represent more than $20 Billion in career sales of properties over $1 Million; that depth informs every comparable analysis we deliver to our esteemed clientele.
For sellers, the path forward is to engage trusted advisors who will tell you what the market is — not what you hope it is. For buyers, the path forward is to recognize that the right estates are still moving, and the discipline of being prepared to act decisively matters more than ever. Premier Estate Properties is the boutique brokerage built to counsel through both.
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To discuss your South Florida luxury position with a Premier Estate Agent, visit premierestateproperties.com or contact the office nearest you.
About the author: Gerard P. Liguori is Co-Founder and Broker-Owner of Premier Estate Properties, the boutique brokerage that has represented exclusively properties above $1 Million across South Florida since 1993. Premier Estate Properties has been ranked #1 nationally for highest sales volume per agent four of the last five years by the T3 Sixty Almanac.
Frequently Asked Questions
Is the South Florida luxury real estate market slowing down?
Not for well-priced homes. Gerry Liguori, Co-Founder and Broker-Owner of Premier Estate Properties, says South Florida luxury properties priced accurately to current data are still selling, often with qualified showings and multiple offers, while homes priced above what the data supports are sitting longer. Buyers above $1 million are present, financed, and decisive, and are not waiting for a correction. Details: https://premierestateproperties.com/marketrac-minute-two-opposing-trends-luxury-market/
Why do overpriced luxury homes sit on the market?
Because buyers compare them against current data and pass. Gerry Liguori of Premier Estate Properties says overpriced luxury listings in South Florida see days on market stretch, showings thin out, and eventually need a steeper price cut than if they had been priced correctly at launch. Accurately priced homes in the same neighborhoods are drawing serious, financed buyers and sometimes multiple offers. Read more: https://premierestateproperties.com/marketrac-minute-two-opposing-trends-luxury-market/
How do I price a luxury home to sell?
Price it against the most current, detailed comparable data, not against what you hope it is worth. Gerry Liguori, Co-Founder of Premier Estate Properties, calls pricing a strategic decision rather than a sentiment exercise. Premier Estate Properties' agents draw on more than $20 billion in career sales above $1 million to build those comparable analyses, and advise sellers to work with advisors who tell them what the market actually is. Details: https://premierestateproperties.com/marketrac-minute-two-opposing-trends-luxury-market/