As national brokerages fold into publicly held conglomerates, RISMedia asked what it means for clients. Gerry Liguori’s answer anchored the piece.
Premier Estate Properties Broker/Owner Gerry Liguori was featured this week in RISMedia, the real estate industry’s leading trade publication, in a September 15 report examining how a wave of national brokerage consolidations is reshaping the business — and what it means for buyers and sellers.
The article, “No Sure Winners (or Losers) Yet as Consolidations Impact the Industry,” by senior editor Michael Catarevas, looks at the year’s headline mergers and asks whether greater corporate scale delivers better results for clients. Liguori’s perspective was lifted into the article’s subhead.
Scale Versus Identity
“As consolidation continues to reshape the real estate industry, more brokerages are operating within increasingly large, publicly held conglomerates,” Liguori told RISMedia. “Yet greater corporate scale may cause individual brand identities to become diluted, while marketing can follow an increasingly standardized approach, and clients’ needs are lost within layers of corporate management structure.”
The Boutique Advantage
“As a privately held boutique firm, we have the ability to provide direct broker involvement, a distinguished brand and reputation and bespoke international marketing, as well as concierge-level service personalized to each client,” he continued. “Every decision is specialized, every marketing campaign is customized, and every client receives the personalized attention that only a true boutique firm with global exposure can provide.”
For more than three decades, Premier Estate Properties has operated as an independent, privately held brokerage presenting properties exclusively in excess of one million dollars across Boca Raton, Delray Beach, Fort Lauderdale, Palm Beach, and Vero Beach — with global reach through its exclusive affiliations with Luxury Portfolio International and Leading Real Estate Companies of the World. That independence is precisely the advantage Liguori describes: the broker who lists your estate is the broker who markets it, and every campaign is built for the property rather than pulled from a national template.
Read the full article at RISMedia: No Sure Winners (or Losers) Yet as Consolidations Impact the Industry
To discuss the representation of your estate, contact any of our five offices or visit premierestateproperties.com.
