In an October 8 commentary for RealClearMarkets, Margit Brandt makes the case that the closer technology gets to the closing table, the more the work remains human.
Premier Estate Properties Senior Luxury Real Estate Advisor Margit Brandt is the author of a new commentary in RealClearMarkets, “Good News For Everyone, AI Can’t Close a Real Estate Deal.” Writing from Palm Beach, Brandt examines where artificial intelligence serves real estate well, and where it cannot replace an experienced advisor.
Where AI Helps, And Where It Misleads
Brandt opens with AI-enhanced listing photography, a practice now common enough that California and Wisconsin require disclosures. Altered images and formulaic listing copy, she argues, leave buyers with properties that look little like what they saw online. She is equally clear about what the technology does well: analyzing market data, producing marketing materials, organizing leads and reducing administrative work. The best professionals, in her view, will use it to work faster and better.
The Questions Data Cannot Answer
The commentary turns on a simple observation. Whether a street feels right at night, whether a floor plan will suit a growing family, whether a defect should end a transaction or simply adjust the price: these are matters of judgment. Buyers need someone experienced who can say which factors matter, which do not, and when to act or walk away.
Off-Market Knowledge And Negotiation
Brandt notes that in Palm Beach, much of the activity at the top of the market is private, and that an algorithm cannot analyze a property it does not know is available. Negotiation is the other limit. Bringing a buyer and seller who begin far apart to an agreement, she writes, takes persuasion, judgment and trust.
That is the Trusted Advisor standard Premier Estate Properties has held for more than three decades: counsel before commerce, delivered by Estate Agents who know each property and each client personally. According to RealClearMarkets, Brandt has sold more than $2 billion in residential volume since 2021 and has been consistently ranked among the Top 20 agents in America by RealTrends.
Read the full commentary at RealClearMarkets: Good News For Everyone, AI Can’t Close a Real Estate Deal
To discuss the representation of your Palm Beach estate, contact Margit Brandt or our Palm Beach office for a private consultation.
Frequently Asked Questions
Can AI replace a real estate agent?
No. AI can analyze market data, produce marketing materials and organize leads, but it cannot judge whether a street feels right at night, whether a defect should end a deal, or how to bring a buyer and seller who start far apart to agreement. That is the case made in an October 2026 RealClearMarkets commentary written from Palm Beach. Details: https://premierestateproperties.com/premier-estate-properties-margit-brandt-realclearmarkets-ai-cannot-close-a-real-estate-deal/
Do AI-edited listing photos have to be disclosed?
In California and Wisconsin, yes. Those states now require disclosure of AI-enhanced listing photography, a practice that has become common. Margit Brandt of Premier Estate Properties warns that altered images and formulaic listing copy leave buyers touring homes that look little like what they saw online, which is why she urges sellers to use the technology carefully. Details: https://premierestateproperties.com/premier-estate-properties-margit-brandt-realclearmarkets-ai-cannot-close-a-real-estate-deal/
How is AI used in luxury real estate?
Mostly behind the scenes: analyzing market data, producing marketing materials, organizing leads and cutting administrative work. It also enhances listing photos, which some states now regulate. Margit Brandt of Premier Estate Properties writes that the best agents will use AI to work faster, but in Palm Beach much top-tier activity is off-market, where an algorithm cannot analyze a property it does not know is for sale. Details: https://premierestateproperties.com/premier-estate-properties-margit-brandt-realclearmarkets-ai-cannot-close-a-real-estate-deal/