It’s no secret. Staging is an essential step during the process of selling a significant property. High-end furnishings and tasteful decor can significantly enhance the look and feel of a luxury property, attracting potential buyers and allowing them to envision themselves living in the space. One of our favorite designers is Meridith Baer Home, the premier home staging company in the nation. With offices in Los Angeles, San Francisco, New York, Hamptons, and Miami, they offer staging, interior design, luxury furniture leasing, and instant home services from the West Coast to the East Coast, and everywhere in between. The Meridith Baer Home team recently completed a staging project in a gorgeous modern condominium in Boca’s Sabal Ridge. We caught up with Brianna Smith, the head of design of Meridith Baer Home in Florida, to learn more about the project and the art of luxury staging as a whole.
Staging an Ultraluxury Condominium in Boca Raton
Utilizing their most elegant furnishings, the Meridith Baer Home team eloquently styled this luxury condominium listed by Scot Karp for $2.5 million. They incorporated a thoughtful layer of pillows, throws, florals, and abstract art, providing accents of soft, welcoming color. The goal was to make the condo look not just staged — but lived in and loved.
PEP: What was the overall vision of this project?
MBH: Our overall vision was to emphasize the unit’s stunning coastal views and highlight the renovations that the sellers underwent prior to listing the property with Premier. A great deal of work was done to make the unit more fresh and contemporary, and it was important for our staging to be in the same vein aesthetically.
PEP: Do you have a favorite piece of furniture/decor or a specific area?
MBH: I love the artwork in the living room, which is an original piece by Lynn Hanson, a close friend of Meridith’s. Lynn does phenomenal work, and I love that this piece ties in seamlessly with the water outside and brings depth and contrast to the room.
PEP: How would you describe the style of the end result?
MBH: The end result is a “comfortable contemporary” aesthetic. The unit features clean lines and neutral finishes, and while the furniture does as well, the use of shades of blue with white linen upholstery softens the feel of the home, making it feel approachable and soothing while remaining contemporary and up-to-date.
PEP: What is your favorite part of the staging process?
MBH: My favorite part of the staging process is the flexibility that our vast inventory allows to tailor the furniture, artwork, and accessories to any space. Each home that we stage is different, and I love being able to address each home’s needs to ensure that the spaces present to buyers in their best light.
About the Property
Enjoying panoramic views of the vast ocean, this ultraluxury condominium underwent a complete renovation in 2018. The custom contemporary residence features chic finishes and opulent amenities, including a wet bar with a sink and wine cooler, a custom hall office, and outdoor spaces providing ocean, city and Intracoastal views. The sleek chef’s kitchen is equipped with Neolith counters imported from Spain, cabinets made in Italy by Spazio di Casa, soft-close drawers, a SubZero refrigerator, a Wolf oven and range, and a wall-installed coffee station. Sweeping ocean views can be admired from the fabulous master suite that is suited with a large double walk-in closet, tray ceilings, and recessed lighting. Served by dual sinks and counters from Italy, a vast glass-enclosed shower with double showerheads and a lit shaving mirror complete the master bath. The residence contains a total of three bedrooms and three bathrooms, plus a fully equipped laundry room, and two offices. No detail was overlooked and no expense was spared with the renovation of this 3,079-square-foot condominium. Click here for more details about 750 South Ocean Boulevard 6-N.
Tips for Staging Luxury Properties From Meridith Baer Home
- Start with a neutral palette.
We utilize a large amount of white, cream, and grey upholstery, then add pops of color and personality through artwork, pillows, throws, and accessories.
- Bring in greenery.
Meridith once told me that she likes to have something green and living in every room. Flowers, trees or green moss provide contrast and a more organic feel to any space.
- Depersonalize.
This is probably the hardest message to deliver to staging clients but is one of the most vital steps in preparing a home for market. It’s important to remove as many personal photos and other personalized items from the home prior to staging. Buyers want to be able to envision themselves in the home, and it’s difficult to do so when a seller’s photos and personal effects remain.
More Information
For more information about staging, interior design or luxury furniture leasing in South Florida — or across the country — contact Meridith Baer Home. Their expert team has the expertise and artistic eye to properly stage or design your luxury property. If you would like more details about 750 South Ocean Boulevard 6-N, contact Scot Karp, Director of Premier Estate Properties’ Ultraluxury Condominium Division.